Por que a Hyundai tirou de linha o HB20X?

[{"selector":"#anim-3821aca8-c6e8-49ac-a6f7-1943117a6914","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Por que a Hyundai tirou de linha o HB20X?

[{"selector":"#anim-61893ed7-3bdd-46e7-b24d-be93e236cf28","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-24c5a890-bfed-4b11-aca0-21a3a663f91f","keyframes":{"transform":["translate3d(-124.40001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f6de3e3-7c74-4a10-87cb-12e2b6002dfa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65e8c1a8-f731-4731-81ac-484e0f155776","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a552a433-70f4-4fb0-bde8-a03d320d9889 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-0.002614723418588419%, 5.715339768304971%) scale(0.8849557522123894)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":5000,"fill":"forwards"}] A Hyundai decidiu tirar de linha o HB20X, a versão aventureira do HB20.

[{"selector":"#anim-93f85d25-4d97-4ca5-935d-c662dbafdf95","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97247cff-14ea-4016-b176-716feed8fa91","keyframes":{"transform":["translate3d(-120.89042%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2bb6579-c891-4fe1-925d-daf09bc76b99","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-082643b2-69d1-49e2-b8cd-c36d76cd4501","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a96c33df-338e-4691-89ed-9566b9d17eeb","keyframes":{"transform":["translate3d(0px, -100.06072%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Em 2021, a versão representou apenas 10% das vendas de toda a linha HB20.

[{"selector":"#anim-54706914-ce12-4734-951f-d19684120d5a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74bd9c40-6701-4169-9ee0-4d4fb2f813f7","keyframes":{"transform":["translate3d(-120.89042%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d6586e5-8875-4c6a-aff5-6e0d24044087","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c5f3028-7f9b-4c6e-8132-598030b22b0f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-33147cc3-4d3f-496a-b2e0-7c9505ec5ba0","keyframes":{"transform":["translate3d(0px, -100.06072%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Além disso, ele era o único modelo da linha HB20 com motor 1.6 Kappa, que já havia sido descontinuado no hatch e no sedã.

[{"selector":"#anim-6339e7d0-1dd3-4d0d-a055-802f1d3da770","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-977e9ca8-3a43-4468-85b6-0764bfb222e1","keyframes":{"transform":["translate3d(-120.89042%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-071ea32a-2e4d-45c7-aab0-fd8ec2d20d23","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d82b53c-ff68-4a43-b9ae-aa7bbb038927","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-aae14d34-5ca0-48fb-9394-eff22d23b757","keyframes":{"transform":["translate3d(0px, -99.7875%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] A saída do HB20X dá mais espaço para a Hyundai apostar no Creta.

[{"selector":"#anim-fe70f357-220b-450b-acd9-a6d685ae0a67","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa027f51-8d7a-4c89-91d2-4d77481f27d4","keyframes":{"transform":["translate3d(-120.89042%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef56cd8c-3329-4f19-8d5c-d12a68a088bd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f94b5108-7053-47ec-9c3c-0fcabd571203","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-979a2a28-9688-4d44-af05-1b3fa24445b8","keyframes":{"transform":["translate3d(0px, -100.06072%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Isso porque o preço dos dois carros está muito próximo. O HB20X mais caro sai hoje por R$ 97.590, enquanto o Creta mais básica custa R$ 102.990.

[{"selector":"#anim-320f1d23-401b-4aa8-bdb3-48b1265d1a5c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7d205796-bf62-4316-a08c-5212ba7a3f71","keyframes":{"transform":["translate3d(-120.89042%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7e90a84-ee22-4221-981e-eedff120a4cd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e8c4a6e-4431-499e-a355-b1030070f158","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f7364fd2-13f5-4b99-b435-a4610b69546f","keyframes":{"transform":["translate3d(0px, -99.7875%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O fim do HB20X acompanha também uma tendência de acabar com os hatches aventureiros.

[{"selector":"#anim-8332b43e-11b9-40b0-bf4d-3ddd62b1f8a7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f662ee07-77bf-41e1-bd97-cfcbfa7c5026","keyframes":{"transform":["translate3d(-120.89042%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d3c79b3-e45e-4b8d-9a7e-804baf21a553","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b8b03c9-ccba-4140-af7a-7c6b96a1c756","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-519a2a03-7ff8-4148-92d2-b25001959ae4","keyframes":{"transform":["translate3d(0px, -100.06072%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Com a saída do HB20X, restam apenas o Fiat Argo Trekking e o Renault Stepway.

[{"selector":"#anim-9b184794-1782-4d49-bf23-061e4ff69649","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9238d58f-8fa3-47aa-bd06-8ff935146e72","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-150bb1e8-ec9e-426b-a1e0-70fac730c5f9","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b671005d-d683-490f-98a0-380f05ffb316","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Créditos Imagens: Divulgação/Hyundai. Montagem: Gustavo Ribeiro.